Improving Organisational Culture and Attracting Top Talent
Today, as the hunt for new talent becomes more and more competitive, many companies’ instinct is to offer higher wages to entice employees to choose them. However, a new executive survey conducted by Futurestep, a Korn Ferry company, revealed that 61% of respondents viewed organisational culture as the most important recruiting advantage for global organisations. With that in mind, it is important to first understand what constitutes an organisation’s culture and second how to create a culture that is enticing to the talent you seek to employ.
BusinessDictionary.com defines organisational culture as “the values and behaviors that contribute to the unique social and psychological environment of the organisation.” When individuals seek out a new work environment, they look for an organisation that mirrors their own values; somewhere they will feel valued, and happy to go to work. The following three points are ways in which you can help create the organisational culture that attracts top talent:
- Create a TEAM atmosphere – In the past, many companies took this as an excuse to cut costs by doing away with individual offices and putting everyone in cubicles. However, creating a team is not simply accomplished by throwing everyone into the same room. A team is formed by making each individual feel that they play an integral role in creating the greater good. The focus is then on cooperation and collaboration throughout the organisation, not competition.
- Embrace CHANGE and FLEXIBILITY – Technology has made going to the office every day to do your job no longer a necessity. Organisations that have embraced this change by offering their employees the flexibility of telecommuting or even job sharing are attracting more and more of today’s young talent and retaining those employees. In a 2008 survey, Cisco Systems Inc., found that a sound telecommuting strategy resulted in increased productivity and job satisfaction.
- Just SMILE – Let’s face it, work is, well, work. It is not always fun. As the CEO or manager, it is your job to create opportunities for fun when and where you can. So bring back the company Christmas party, encourage your employees to meet for drinks after work (and even join them), and lighten up now and then. Not only will you have happier employees, according to Leslie Yerkes, in her book, Fun Works: Creating Places People Love to Work,“When fun is integrated into work, it fosters creativity and results in improved performance.”
By improving your organisation’s culture, you will be well on your way to attracting today’s top talent. Here at polevault, we are passionate about finding ways to help individuals and companies make those improvements and achieve their goals. We’re experts in team development, change and organisational behaviour.
Please contact us to learn more.